Since December 2021, Professor Suk has acted as a Creative Director of KAIST to curate the branding of KAIST. As the position was introduced for the first time in KAIST history, the mission is still evolving. Invited by the monthly seminar series, “매세월 서연”, she delivered a talk about how to communicate the brand from a designer’s perspective. During the talk, she introduced several design cases to highlight the three essential attributes of good brand design, “Identity”, “Story”, and “Touching”. A brief summary of the talk is available on KAIST YouTube.