April 2022

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How to brand KAIST

Since December 2021, Professor Suk has acted as a Creative Director of KAIST to curate the branding of KAIST. As the position was introduced for the first time in KAIST history, the mission is still evolving. Invited by the monthly seminar series, “매세월 서연”, she delivered a talk about how to communicate the brand from…

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Byeongjin's article about what if color light comes from behind the display

Byeongjin Kim published an article entitled, “Preference for the Background Lighting of a Display Influenced by Media and Image Features [배경 조명을 이용한 미디어 확장과 선호도 평가]” in the Archives of Design Research (AODR). In the article, a visual assessment was conducted on display expansion technology, and the Philips Hue Play Light Bar was used…

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