Sungwook submitted his master thesis entitled, “The Influence of Atypical Color on Aesthetics of Product Design” in that he identified the value and impact of unusual color on consumers’ impression. He has investigate the aesthetic appeal or cognitive association when color of an object or graphical elements, such as graphic user interface(GUI) is atypical. For example, he participated in several art exhibitions during his master program. Finally, in his thesis, the research question is more clearly formulated, and the empirical studies were rigorously conveyed.
