Color Lab is excited to announce the launch of “byME,” our innovative skin color solution for the AmorePacific Corporation, at a special pop-up booth in the Hyundai[더현대] Department Store in Seoul. This groundbreaking service stems from our “Skintone Finder,” a personalized curation service designed to find the perfect matching foundation using Color Lab’s proprietary algorithm. Building on the success of this service, “byME” introduces a self-service approach with a unique paper card. Customers can use this card, which features a central hole and essential color patches, to accurately measure their skin color themselves. The card’s design allows for easy calibration with one’s skin tone visible through the hole. This pop-up event, lasting one week, represents a fantastic opportunity for us to engage directly with visitors, gather valuable feedback, and further refine our offerings.