LG’s Showcase illuminates beautifully by Colorlab

LG’s Showcase illuminates beautifully by Colorlab


LG, in collaboration with Color Lab at KAIST, embarked on a research project aimed at designing optimal lighting solutions for their shoe case. This collaborative effort, which unveiled its innovative product at IFA 2022*, aimed to address the design challenges related to the lighting component of the shoe case.

The joint research project between LG and Color Lab, KAIST aims to revolutionize the lighting design for shoe cases. Understanding the significance of collections displayed within the shoe case, the research aimed to create lighting solutions that not only enhanced the visual appeal of the products but also preserved their allure and value. 

Understanding that the focus should remain on the collections themselves, the research prioritized lighting solutions that complemented items of varying colors and materials. The challenge lay in finding the perfect balance between the aesthetic appeal of the lighting design and ensuring that the collections took center stage. 

The evaluation of various lighting options was a crucial aspect of LG and Color Lab’s collaborative research. User feedback played a significant role in determining the effectiveness of different lighting configurations. Users were provided with the freedom to choose lighting options based on their preferences and the specific collections they showcased. Additionally, the joint effort between LG and Color Lab resulted in the creation of ‘Presets’, simplifying the process for users and enabling them to achieve visually pleasing lighting designs effortlessly. 

This collaborative shoe case lighting research project between LG and Color Lab, KAIST, paves the way for innovative lighting solutions that enhance the appeal of collections displayed inside shoe cases. This partnership shows a commitment to excellence and inspires further advancements in the lighting and home appliances industry. 

*IFA, also known as the Internationale Funkausstellung, is a yearly event that serves as a platform for prominent brands to unveil their cutting-edge consumer devices and appliances to a global audience.


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