New AI research of Colorlab is commercialized. Amore Pacific(아모레 퍼시픽)’s hair care brand, Mise-en-scène(미쟝센), introduced the patented hair dye algorithm as a customer experience solution. The algorithm was through the industry-academia collaboration between Amore Pacific and KAIST in 2021. The solution renders the after-dye hair color depending on the condition of individual customers. For a more intuitive UX, the product packages are going to have printed QR codes for customers to access the virtual simulation directly from point-of-purchase moments.

A link to the service: https://www.hellomycolor.com (mobile only)