As a result of its collaboration with AmorePacific Corporation, Color Lab is excited to unveil its latest digital beauty solution, “MagicZone,” at the Korea Science Festival. Developed jointly with AmorePacific since 2018, MagicZone embodies a series of significant technological advancements. This innovative service determines users’ Personal Color types and recommends suitable facial and lip makeup products. Additionally, KAIST is featured at the festival, where Color Lab is among the three laboratories showcasing AI-driven services to the public.