Nooree Na, a Ph.D. candidate of CED lab delivered a technical seminar at LG Display. The seminar entitled “Whites, not a white” and she explained the cognitive and emotional characteristics of various shades of white, as well as provided the practical tips and cautions that are applicable for product design. She also introduced some recent studies related to display white point conducted by CED lab, and compared the characteristics of white as reflected color and emitted color.