Korean consumers’ tolerance for colored paper, investigated by Prof.Suk
Professor Suk published an article entitled “Consumer’s Tolerance of Paper Colors-Focusing on the Influence of Environmental Attitude-[소비자의 종이색 허용범위에 관한 연구-친환경 의식이 종이색 허용범위에 미치는 영향을 중심으로]” in the Journal of Korea Society of Color Studies. The study investigated the consumers’ tolerance of accepting colored paper. From the user survey thresholds were defined depending on…
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