Ring-Back-Tone study by Dr.Suk
Dr. Suk made a presentation at the KEER 2007 conference, International Conference of Kansei Engineering hosted by Japanese Society of Kansei Engineering in Tokyo, Japan. The study was about the effect of the Ring-Back-Tone(RBT) on caller’s judgment of receiver’s personality and it revealed that caller’s can easily have a prejudice based on the quality of the RBT…
