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Juhee Kim presented her recent study, entitled as “Layout Preference for Korean Movie Posters: Contextual Background or Character Dominance”, at IASDR2019, Manchester, UK. The study empirically examined the impact of movie poster attributes when the audience chooses a movie. The result shows that the preference of young generation is aligned with designers’ graphic tastes. The…

Read more Korean audience’s visual preference on movie poster design

Color lab organized the workshop entitled, “Human-Centric Lighting Design for Vehicles” at the International Association of Societies of Design Research Conference (IASDR 2019), on September 4, 2019. Led by Kyeong Ah Jeong and Dr. Kyungah Choi, the workshop invited international participants. In the workshop, participants acquired essential knowledge on lighting design considerations and experienced the process of…

Read more Lighting design workshop at IASDR2019

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Kyeong ah Jeong presented her recent study, entitled as “Styling of Refrigerator Lighting by Altering its Chromaticity and Placement”, at IASDR2019, Manchester, UK. The study proposed the optimal lighting condition to elicit certain design style in refrigerator by manipulating lighting chromaticity and placement. Based on the assessments, four aspects were derived as for describing the…

Read more Color of refrigerator lighting by Kyeong Ah at IASDR2019

An IASDR, the largest biannual international conference of design was hosted by Manchester University of Arts this year. Color lab presented three original research articles, organized a design workshop, and chaired one session.

During the IASDR2019 living session, Juhee Kim, a master student of Color lab presented her recent study on the effect of nuanced white lighting on the affective judgment of fabric styles. In her study, six types of fabric were observed under eight types of nuanced white lighting. After her succinct presentation, valuable comments were given by the…

Read more The affective effect of nuanced white lighting on fabric types by Juhee

Welcome to Color lab! Aigerim from Kazakhstan majored in computer science and Qinyue from China majored in electrical engineering. They both have been looking for an outstanding design program to realize an interdisciplinary research synergy, and they found ID KAIST as the right place. Color lab welcomes new members and is truly globalized now!

Yuchun and Prof. Suk published an article entitled as “Design Attributes for a More Eco-friendly Takeout Cup Using Conjoint Analysis” published in Archvies of Design Research 32(2). The study empirically examined the impact of eco-friendly impression while altering the combinations of design attributes of take-out coffee cups. The result shows that the lid is essential especially…

Read more How to design a more eco-friendly take-out coffee cup

Dr. Jungmin Han published an article entitled “Exploring User’s Preference on the Color of Cavity and Lighting of an Oven Product” in Archives of Design Research(AoDR), and also took part in the AoDR’s 130th journal cover design. The study investigated user’s preference on the interplay of lighting and oven interior color. Through a series of…

Read more User’s Preference on the Color of Cavity and Lighting of an Oven by Dr. Jungmin Han

Dr. Kyungah Choi presented a work entitled, “A Design Toolkit for Human-Centric Smart Lightings [인간 중심의 스마트조명 디자인 툴킷 개발]” at the 2019 KSCS Spring Conference. This study proposed a card-based design tool, which aims to support smart lighting idea generation by making the growing knowledge on how lighting affects users readily accessible to designers….

Read more A card toolkit for smart lighting by Taesu Kim & Dr. Kyungah Choi

The recent research in Color Lab was reported in the press. The study entitled “Awakening effects of blue-enriched morning light exposure on university students’ physiological and subjective responses” published in the journal Scientific Reports, was introduced with the interviews with Prof. Hyeon-Jeong Suk and Dr. Kyungah Choi. In the study, we found that a blue-enriched…

Read more New joint study published by Color Lab