September 2021

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Comfortable Brightness for Watching Television in the Dark by Byeongjin at AIC2021

Byeongjin made an oral presentation entitled, “Comfortable Brightness for Watching Television in the Dark” on AIC 2021. In his study, he investigated the appropriate brightness of the display when users watching them in the dark. For this study, he conducted the experiment for the cognitive evaluation using six video stimuli with different levels of brightness…

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Is blue still a representative for future vehicles by Gyunpyo at AIC2021

At the 14th AIC Congress 2021 held in Milan, Italy, Gyunpyo Lee delivered an oral presentation entitled “Is Blue Still a representative for Future Vehicles?”. The study shows how the marketing norm for eco-consciousness represents color for future vehicles, encompassing both battery electric vehicles and hydrogen-powered electric vehicles. Furthermore, the study revealed that heritage brands…

Read more Is blue still a representative for future vehicles by Gyunpyo at AIC2021